startup photography business planIn the last article, we addressed how to start a photography business with no experience. Today, I want to follow up on that idea with a photography business plan. If you’re a regular of this blog, you know that I highly value going into a business with a plan. I’m going to try to lighten your load a bit by getting you started with an example business plan.

Photography Business Plan Example
Focus Image Photography

Company Overview and Mission Statement

Focused Image Photography is a start-up photography business that specializes in wedding, portrait, and event photography. We strive to capture the most meaningful moments of life through our creative and innovative approach to photography. Our mission is to create timeless memories for our clients that will last a lifetime.

Services Offered

  • Wedding: Focused Image Photography offers wedding packages customized to fit each couple’s individual needs. This includes engagement shoots to full day coverage. We also include preparation shots all the way through reception activities and special dances, such as the first dance or father daughter dance. We even offer destination weddings for couples who want an exotic location for their big day.
  • Portraits: Whether it be family portraits, maternity photos or even high school senior pictures, we have something for everyone. Our goal is to make sure every client leaves feeling like they had a unique experience with us while also having beautiful images they can treasure forever. We also specialize in boudoir photos as well, if our clients are looking for something more intimate.
  • Events: From fundraisers, galas and corporate events, no gathering is too small or too large for us. Our team has years of experience capturing a variety of occasions. Our clients simply let us know what type of event they’re hosting, and we take care of the rest. From our set up and break down, all the way through getting the prints ready after the event has concluded, we have them covered.

Pricing Structure

  • Weddings : All wedding packages include pre-wedding consultation, 8 hours of coverage on the day of , online gallery access with unlimited download, print release rights, and travel within 50 miles (additional charges may apply outside this area). Prices range from $1000-$2500 depending on the chosen package. Additional services such as albums/prints are available upon request at an additional cost.
  • Portraits : Sessions begin at $250 per hour with discounts available when booking multiple hours at once (ex : 3 hrs = $650 ). Best of all, we include the digital files in the price! Prints/albums are available upon request at additional cost.
  • Events : Prices vary based on duration & complexity but generally start around $500 per hour ( min 2 hrs ). This includes setup/breakdown time + digital files included in price! Prints/albums are available upon request as well at additional cost.

Marketing Strategy

sign direction strategy - marketingOur marketing strategy utilizes a combination of social media, word-of-mouth, and local networking events to ensure that our services reach the target market. We are focusing on brides-to-be and families planning photo sessions or events during peak season months by utilizing Facebook & Instagram Ads targeting local markets within 50 miles radius. Additionally, we will be running seasonal campaigns highlighting special offers/promotions throughout the year! We are also directly reaching out via email and phone call campaigns offering discounts/specials exclusive only to existing customers who refer friends or family members who book sessions with us. Finally, we will be attending industry related conferences/events where potential clients can meet us face-to-face.

Our comprehensive marketing strategy is designed to ensure maximum exposure for our services in order to reach the desired target market of brides-to-be and families planning photo sessions or events during peak season months. By combining elements such as social media advertising, word of mouth referrals and local networking events, we are confident that this approach will help us secure new clients while maintaining positive relationships with our existing ones.

Financial Plan

  • FInancial planStartup Costs: Camera Equipment ($5000), Website Design ($3000), Business Licensing ($200). Total startup costs equal $8000 which will be funded by owner investment initially until profits can cover expenses moving forward.
  • Operational Expenses: Rent (estimated @$1200 month), Utilities ($150 month), Insurance ($300 year). Estimated operational expenses total approximately $1850 monthly
  • Revenue Streams: Primary revenue streams come from session fees paid either upfront or upon completion, as listed in our pricing structure. Additionally upselling add-on products such as prints, albums, etc. are available for additional costs.


Focused Image Photography looks forward to providing quality services to our entire region, while creating memorable experiences. Our goal is to have every client walks away feeling satisfied, knowing we captured best moments their lives. With dedication towards our craft and strategic marketing plan, success will surely follow.

Please feel free to use this example photography Business Plan as a guide for writing your own business plan. For more help on setting goals for your business plan, visit here.