Marketing

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Marketing Lessons from the San Fransisco Homeless

By | 2017-05-13T13:37:13+00:00 May 12th, 2017|Marketing|

Marketing Lessons from the San Fransisco Homeless Last week, I was talking to a buddy of mind about marketing and know, like, trust. I'm not sure how the conversation came about, but it made it's way around to homeless and the innovative methods the homeless employ to get the money of people walking by. It [...]

REVEAL Academy Launch + Sweepstakes

By | 2017-06-18T12:47:07+00:00 February 28th, 2017|Business Coaching, Coaching, Marketing|

I'm really excited to announce the launch of REVEAL Academy. Back in January 2016, I started Backbone America as a simple website. About a month into Backbone America, the idea of turning into more than just a website that shared tidbits of information here and there began to play in my head. Around July, [...]

The Importance of Pricing Strategies in Marketing

By | 2017-01-14T16:57:40+00:00 December 2nd, 2016|Business Financials, Marketing|

The Importance of Pricing Strategies in Marketing Small businesses are vital to the US Economy. That's why small businesses are called the Backbone of the America. Even so, most small businesses with no employees average just $45,000 annually in revenue, more than half of these businesses generating $25,000 or less (Intuit, 2015). Keep in mind, this [...]

Developing a Small Business Branding Strategy

By | 2017-02-20T20:47:37+00:00 October 28th, 2016|Marketing|

Developing a Small Business Branding Strategy I've been really reflecting on my website lately. Not only the content, but the look and feel. In fact, you may have noticed I changed the front page. A lot of the changes and the behind the scenes work I've been doing reflects my through process as I've [...]

5 Pricing Strategies for Selling Products & Services

By | 2017-01-13T19:26:21+00:00 March 28th, 2016|Marketing|

5 Pricing Strategies for Selling Products & Services Pricing strategies can vary greatly amongst the different industries. Whereas one pricing strategy can work well for one business, it can fail dismally in another. As such, having a plan which maximizes your potential review can make a world of difference. As such, today we're going to look at [...]

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