Mother’s Day is on the horizon. It’s a special occasion for many. It’s also a great opportunity to connect with customers and boost sales. If you haven’t put plans into motion to promote it, it’s time to get started. I’ve put together some I have a few Mother’s Day marketing ideas to help get you started.
Offer Special Mother’s Day Discounts or Promotions.
Holidays are a popular time to offer promotions and discounts. Mother’s Day is no different. One of the most effective ways to attract customers on Mother’s Day is by offering special discounts or promotions. Why? Because customers are looking for them. Many individuals do their shopping by promotions during holidays, like Mother’s Day. You can put your business on their radar by offering a percentage off on all products or services. Alternatively, you may consider creating a special Mother’s Day package that includes a variety of items. Special packages can create a sense of urgency by making them only available for Mother’s Day.
For a special discount or promotion, it makes me think of a partnership with my mother. I’m rather close to my mom. Plus, I’m convinced she has luck on her side. I’ve partnered with my mother on more than one occasion. With that in mind, a promotion on this website my include a 2 for 1 Mother’s Day Discount… Start a Business with Mom.
Host a Mother’s Day Event or Workshop.
Hosting a Mother’s Day event or workshop is also a great way to attract customers. Plus they can provide a unique experience. You can offer a variety of activities such as flower arranging, cooking classes, or DIY projects. This goes without say, you’ll want to tailor these events and workshops to the products and/or services your business offers. For example, I enjoy helping people start businesses. My special event might focus on a workshop that does just that and take them through the first 3 steps listed here.
Create Mother’s Day Gift Guides or Bundles.
Another great way to attract customers for Mother’s Day is to create gift guides or bundles. This can be done both online and in-store. You’ll want to include a variety of products that are perfect for moms. You might even consider creating different bundles based on interests or hobbies. For example, a gardening bundle or a spa day bundle could make great gifts. Make sure to promote these bundles through social media and email marketing. In addition, offer special discounts or promotions for customers who purchase them. This not only helps customers find the perfect gift for their mom, but also increases sales for your business.
Keeping in line with the theme of this blog, I might focus on a guide: The Busy Mom’s Guide to Starting a Business. Alternatively, I might bundle several related startup business products. For example, I might combine Minority Business Enterprise (MBE) and Business Registration assistance and promote it as a Mom-preneur MBE Business Registration Bundle.
Partner with Local Businesses for Cross-Promotion.
Partnering with local businesses for cross-promotion is a great way to attract more customers for Mother’s Day. Consider teaming up with a local florist, spa, or restaurant. Together you can offer special promotions or discounts for customers who visit both businesses. This not only helps both businesses attract new customers, but also provides a unique and memorable experience for customers.
I have to admit, bankers, accountants, lawyers and such aren’t typically in the business of discounting. When I think of helping individuals start their businesses, those are the associated professions I think of. However, if I stay in that mindset, I limit myself. Consider this. Running a business is a tough job. It’s definitely not for those who give up easily. Sometimes, with all that hard work, it’s nice to take a break now and then… reward oneself for a job well done… or just to chill.
With that in mind, I might reach out to the local spas or restaurants and ask for discount offers to add to my services. “Celebrate Mother’s Day with a gift that keeps on giving! This year, give mom the ultimate package with our exclusive Mother’s Day promotion. Get her started on her dream business with our comprehensive business startup package and let her unwind and relax with a luxurious 20% discount at the spa.”
Share Heartfelt Mother’s Day Stories or Testimonials.
I often listen to KNPR on the radio. Around anniversaries of world events, they often have individuals share stories who were witnesses, victims, or participants. I rather like the idea of remembering through the eyes of others. It’s not so much of the idea of remembering tragedy. Rather sharing helps bring forth the importance of an event. It builds empathy.
On a brighter note, the same can be done for Mother’s Day. Another great way to market your business for Mother’s Day is to share heartfelt stories or testimonials from customers about their mothers. This not only creates an emotional connection with your audience, but also provides and opportunity to showcases the value and importance of your products or services. Consider creating a social media campaign where customers can share their stories or testimonials using a specific hashtag. Then you can feature some of the best ones on your website or social media pages.
Promoting Your Mother’s Day Marketing Ideas
Last but not least. Make sure to promote your offer through social media, email marketing, and in-store signage to ensure maximum visibility. You can also consider partnering with other local businesses to create a joint promotion. Joint promotions benefits both businesses and attracts more customers. Don’t forget to offer special discounts or promotions for attendees to encourage them to make additional purchases.
Final Thoughts on Mother’s Day Marketing Ideas
Mother’s Day is a great opportunity for businesses to connect with customers and boost sales. These Mother’s Day marketing ideas listed above are all effective ways to attract customer. However, they’ll go missed without the proper promotions. That’s why it’s important to maximum visibility. For example, partnering with other businesses can benefit both parties. Above all, remember to encourage customers to make additional purchases. I’m not sure where I heard this, but don’t stop selling until they’ve stopped buying.