Pro Forma Income Statement Template – Dumbing It Down

I always find the name income statement to be odd. To me, the name sounds like it’s just tracking revenue, when in actuality, it tracks income and expenses over a specified time period. This time around, I’m going to cover the income statement, like the balance sheet, I’m including a pro forma income statement template for your use. As I mentioned in the post on balance sheets, Pro Forma is just another way of saying you’re providing the data as a courtesy. Other names you might hear the income statement called are profit and loss (P&L), revenue and expenses, or comprehensive income. So, let’s get to it.

The income statement I’m going to show you today has 3 parts: Revenue, Expenses, and Net Profit (or Loss). Since there are quite a few variables to the income statement, I’ll also be providing a fully completed sample income statement, so you can see how it all fits together. I often seem templates with a summary for a year. However, I like to see what’s going on for 12 months at a time, so that’s what I’m providing in the template I created for you.

Please note, there is a summary tab and a 12-month tab you can select at the bottom of the worksheet. Only fields in green are editable in the template. The sample is for informational purposes only and not editable.

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Pro Forma Income StatementRevenue

Revenue refers to the money your company brings in. It come in a variety of sources, such as interest, product and/or service sales, dividends (if your company owns stock), donations, or other forms. You’ll notice the revenue in my example rises gradually. This is based on the assumption that business will start off slow, but increase as the business becomes more well known. This isn’t the only model though. Some businesses are seasonal. For example, there’s a tourist town in my area that has a tourist season from May through September. Many of those businesses make all their money in 5 months and are closed for the rest of the year. Another example might be a ski company. They might make the bulk of their sales during fall and early winter, but see sales start to trickle toward the end of winter. Sales may continue through the year, but at a slower pace.

Income - Time ChartRevenue Type. I like to divide revenue into subcategories, as it provides a better understanding on which products and services are producing the revenue. For instance, the example I’ve provided as a download shows 46% of sales coming from web design services, whereas logo designs only make up about 9% of sales.

Cost of Goods Sold (COGS). COGS is more of an expense. However, I like to keep it close to revenue because of the close relationship. COGS refers to your wholesale cost or the cost for obtaining a product for resale. In the example, you’ll see the COGS for a website is 10%. This might include premium themes and plugins, the cost to register the domain, or even the cost to purchase a hosting package. You’ll also see COGS for the stationary supplies. This might include the cost to purchase the stationary prior to adding any graphic design to it. You calculate COGS percentage by taking your cost to obtain the product and dividing it by the retail price. In column B, you’ll see percentages next to the COGS. This is where you’d put your COGS percentage for each revenue type. Below is the formula for COGS.

COGS percentage = costs/sale price

Let’s use the example for the web design. According to the example, the company is charging $1500 for website design and the average cost to purchase the theme and plugins, register the domain, and purchase a hosting package is $150. Therefore, the formula would be:

COGS percentage = $150/$1500 = 10%

Gross Profits. In the template, the gross profits are calculated automatically for you. However, if you want to do the calculations on your own, they’re derived by taking the total revenue and subtraction the COGS.


The next part refers to the expenses. It’s important that you capture as many expenses as possible, if not all the expenses your company will have. When I think of over and underestimating, this is an area you don’t want to underestimate. I typically tell clients it’s okay to add a little for the unexpected in the expense section. Here’s the reason why. Let’s say your underestimate your revenue but end up taking in more. You’re good to go. You’ve had a higher profit. Let’s say on the other hand, you underestimate your expenses. If your profit margin is tight, you may not have enough to revenue to cover your expenses. The opposite is true for revenue, where you want to avoid overestimating profits.

Like the revenue types, I also break down the expenses into separate categories, for similar reasons. You’ll see the first expenses are related to employees. You’ll also find percentages next to some of them. Though I made the numbers up for the example, you’ll want to contact the organization related to job services for more accurate percentages.

Employees Working on ComputerVariable employees are also listed as an expense. Typically variable employees are the part-time employees, who only receive hours as needed. Though you can do a hard entry for the amount you’ll budget for variable employees, I used a percentage of the sales revenue. You’ll also see a percentage for commissions. When you use the template, I want you to feel free to modify the formulas to meet your need. The formulas I provide are just to guide you.

One particular expense I want you to be aware of is bad debt. Unless you run an all cash system, there’s a chance you will have some bad debt. There are ways you can reduce your bad debt and possibly even eliminate it. However, I always like to put a little something in there for padding.

As you work your way through the rest of the expenses, I want you to keep in mind that some expenses are monthly while others may be annually, semi-annually, bi-annually, etc. When you start working the cash flows, it’s important that you identify the different payment schedules for expenses.

Toward the bottom of the expenses, there’s a a place for depreciation and amortization. Depreciate happens when a company buys an asset and reduces the value of the asset over time. Amortization comes into play if you take out a business loan. You’ll include your loan payments on that line.

That pretty much sums up the expense section. Let’s look at the last piece.

Net Profit (or Loss)

This is what I like to call the bottom line… the moment of truth when you find out if you’re profitable or not. You’ll notice a few line items here: the Net Profit Before Tax, Quarterly Income Tax, and Net Income. I’ll cover each of these line items separately.

Net Profit Before Tax. This is a simple calculation. You’ll obtain the number by subtracting the total expense from the gross profit.

Net Profit Before Tax = Gross Profit – Total Expense.

That’s it. But why is it important to calculate the net profit before taxes? The main reason is it shows a company’s ability to generate income without the tax burden. The tax burden varies amongst different companies. So removing the taxes allows for a better comparison of a company’s potential. Simply put… its helpful to investors.

Quarterly Income Tax. I chose to calculate the taxes quarterly, using the IRS tax schedule. I won’t be going into income tax in detail for several reasons. 1) The tax code too vast for me to comprehend. 2) I’m not an accountant or CPA. 3) I’d hate to lead you in the wrong direction. So, check with your accountant or tax professional for details on when, how, and where to pay your taxes.

Pro Forma Income Statement ExampleWith that said, one thing you’ll notice is I calculated to not pay taxes when there was no income. Please take special note. Even if there are no taxes to pay, the IRS still requires you to file taxes (quarterly). Not filing on time can result in a penalty.

Net Income. Last but not least, we hit the net income. This can be a loss, as you see during the first few months, or a profit, as shown toward the end of the year. It’s calculated by subtracting the income tax from the net profit before tax.

Net Income = Net Income Before Tax – Income Tax

And there you have it. You’ve got a balance sheet and now the income statement. Pretty soon, you’ll have completed your entire financial projections.

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