REVEAL Your Marketing Strategy

Step off the hamster wheel and develop an action plan that delivers results

Are you’re ready to…

Grow your customer base
Attract customers who value your business
Have customers who eagerly spread the word
Earn repeat business

Then it’s time to REVEAL Your Marketing Strategy!

Demystify Marketing

You might be wondering how you might bring in the right customers for your business. You know what I mean… attracting those customers who are going to rave about the products and services you deliver.

Position Your Company

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Get Noticed

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Make the Sales

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Learn How

Reduce the competition by carving out your piece of the market

Strategically position your company to attract customers

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Develop a personalized action plan specific to your business

Test, troubleshoot, and refine your marketing strategy… and so much more

You have a powerful business idea. Now it’s time to get it to the masses.

Connect with your market more effectively

If getting the right customers to your business has been a struggle, it’s time to take a step back and equip yourself with the tools to succeed. DEMYSTIFY MARKETING and start attracting the right customers to your business.

A lot of effort goes into creating the ideal marketing strategy, and you are a busy entrepreneur. That’s why this program offers quite a bit of flexibility. Weekly modules allow you to strategize as quickly or leisurely as you’d like. This will allow you to work at your own pace and fine-tune each part of your marketing strategy.

Create Your Strategic Marketing Plan

Step 1: It's all about the Image

Your image is the rock and foundation of your business. Your reputation, the reason customers will buy from you and continue to buy from you, rests on your ability creating a positive image. Your image will not only establish what your company presents to the outside world but also form a culture that attracts like-minded individual. Use your image to guide your decisions, promote your company, develop creditability, and even gaining customer loyalty.

Step 2: Know your place

With businesses starting every day, it’s easy to get lost in an oversaturated market. Entrepreneurs often wonder if they’re business is viable, because so many others are in the same industry. The answer is YES. If customers are buying similar products, there is room for you. Sometimes it’s not so much the product, but the presentation that leads to the sale. You’re going to stake a claim. Carve out a slice of the pie just for you. Once you know your entry point, you can squeeze your way in and dominate your section of the industry.

Step 3: We all want them

A lot of entrepreneurs promote their business to everyone and hope they’ll catch a few clients along the way. It’s expensive and ineffective… kind of like throwing spaghetti a wall and seeing what sticks. An alternative approach is to focus on the clients we want to attract. The stars. The best of the best. Rather than being satisfied with whatever comes our way, you’re going to go for the gold and build the client base that leaves you satisfied. We’ll focus on getting to know your customers, so you can maximize your efforts.

Step 4: There can be only one... or many

Chances are, you’re not reinventing the wheel. You will have competition, and the competition is working hard to gain your potential customers. For those who don’t think you have competition, you’re wrong. If you’ve invented an innovative product or service to deal with a problem, I guarantee your potential customers had their own solutions before you came around. Those solutions may have been less convenient than your solution, but they have solutions. This step addresses the competition, so you bring your company to the forefront.

Step 5: Be the big fish in a small pond

Over 400K businesses start each year in the united states. That makes standing out in a crowd all the more difficult. All the work you’ve accomplished in the previous modules comes together here. You’ll identify what makes your product special and why, recognize the characteristics of your target market that make them awesome and establish your promise to your customers. That is, give them a reason to believe in you. This step, is about making room for your company by effectively positioning your products and/or services in the market.

Step 6: Seduction or Invasion

Regardless of the size of your business, there’s only so much time and money to go around. As your business grows, you’ll likely find yourself making tough choices. That holds true for marketing. When it comes to marketing, you have a few options: Fast, Good, and Cheap. You can have two of the three, but not all three at once. In this step, you’ll create a marketing budget, so you can determine how to use the money and times you have most effectively.

Step 7: It's all about the money

Inbound marketing. Outbound marketing. There’s a lot of talk these days around the two approaches, but which one is best for your business. Well, each has its place in a marketing strategy. The right mixture of both inbound and outbound methods can help your company gain momentum, as well as attract long-term residual traffic to your business. In this step, we’ll explore the different marketing techniques you can use to grow your business and identify the ones that will be the most effective for your company.

Step 8: Getting into the action

All the research gathering and preparation you’ve completed so far is beneficial for strategizing. However, it all goes to waste without a detailed plan. Here is where you formulate your action plan, starting with S.M.A.R.T. Goals. That is, goals that are Specific, Measurable, Attainable, Relevant, and Time-Sensitive. From there, you’ll address obstacles you may encounter, create action steps, and set milestones for your marketing strategy. Upon completion of this module, you’ll have a marketing strategy ready for implementation.

Step 9: Content is queen

A catch phrase going around these days is “Content is King.” Whether you’re using inbound vs outbound strategies or online vs offline tactics in your marketing, that saying holds true. Being able to effectively get your message to your potential customers and in a relatable way is key to attracting their interest, and ultimately their business. That’s why in this step, you’ll learn how to put together powerful messages that sell.

Step 10: Get er dun

By now, you have all the tools you need to implement your marketing strategy. However, your marketing strategy doesn’t end at implementation. In fact, implementation is only the beginning of the actual marketing. You will need to monitor your marketing strategy for effectiveness. You may find the need to address issues not producing a return on your time and/or money investment and refine your processes to achieve better results. This step will walk you through the steps of reviewing, troubleshooting, and refining your marketing strategy.

Step 11: Follow-Up

By the time you hit step 11, you’ll have your plan in hand and implemented. However, I won’t leave you hanging. I encourage you to schedule an appointment with me one month after you’ve implemented your marketing strategy. We’ll review your marketing strategy and determine if any adjustments need to be made. We’ll also address any questions you have, and I’ll coach you through challenges you may have encountered along the way.

Step 12: Marketing Assessments

As you’ll learn while creating your strategy, marketing isn’t a one-time thing or a set it and forget it process. By the time you hit month 3 or 4, you will have accumulated plenty of data from your strategic marketing plan. Schedule another appointment with me, and we’ll review your data. We’ll discuss ways you might capitalize on your results. In this step, we’ll tune in on what’s the most efficient and effective marketing methods for your business going forward.

Get Started Today!