Thinking seriously about
starting a business?

Starting a business is about more than having an idea. It means determining whether this is the right time, choosing a direction that fits your life, and taking the next step with a clear understanding of what it will require.

Find Your Starting Point
Woman considering how business ownership could fit her life
Start with the situation that sounds most like yours.

Each resource addresses a different stage of the business-ownership journey. Choose the question you need to answer or the work you need to complete now.

Business Fit and Feasibility Guide

I’m still deciding or have an idea I need to evaluate.

Start here to clarify what you want business ownership to change, determine what kind of business fits you, and evaluate whether an opportunity makes sense for your goals, resources, market, and circumstances.

Learn About the Business Fit & Feasibility Guide
31-Day Business Startup Challenge

I’m ready to build and want a clear plan.

Start here when you have made the decision and are ready to put the pieces of the business in place through structured actions covering customers, positioning, setup, marketing, operations, and launch preparation.

Learn About the 31-Day Challenge
The Business Funding Blueprint

I need money for my business.

Start here to understand how much money the business requires, what it will be used for, how the business could repay it, and what lenders and other funding sources will expect you to provide.

Learn About the Business Funding Blueprint
Work Less, Build Smart

I need the business to work better.

Start here to identify unnecessary work, simplify recurring processes, document what needs to happen, and determine what can be delegated, systemized, or automated.

Learn About Work Less, Build Smart

Not sure which option fits?

Begin with the question that is closest to the decision or problem in front of you.

Am I suited to business ownership, and does this particular idea make sense for me? Business Fit & Feasibility Guide
What do I need to do to turn my decision into an operating business? 31-Day Business Startup Challenge
How much money will the business require, and how should I prepare for funding? The Business Funding Blueprint
How can I reduce repeated work and make the business less dependent on me? Work Less, Build Smart

The Business Lab

These resources and more are included with a Business Lab.

Learn more about the Business Lab