Join the Business Lab

One membership for the work of building a business

Turn your business questions into decisions, plans, numbers, and working systems.

The Business Lab brings together practical courses, workbooks, tools, and guided activities for different stages of business ownership.

The Business Lab is designed to meet you where you are. Start with the question or task in front of you, use the resource that applies, and return when the business gives you something new to work through.

The Backbone America Business Lab—Build Smarter, Start Stronger

Built to fit into a real life

Work on as much—or as little—as you have time for.

Many Business Lab lessons are designed to take approximately 20 to 30 minutes. Each lesson helps you answer a question, make a decision, or move one piece of your business forward.

With the Business Lab, you’re always moving your business forward.

You might complete one lesson after work, several over the weekend, or pause until you are ready to tackle the next goal. You choose the pace and the resource. The important part is that each lesson moves you toward something you are trying to accomplish.

There is no requirement to consume the entire library. Use what helps now. Come back when your priorities change.


Start with what you need now

Here are some of the top products available inside the Business Lab.

The right place to begin depends on the question you are trying to answer.

Business Fit and Feasibility Guide

I am still deciding or have an idea I need to evaluate.

You may be asking:

  • What kind of business fits me?
  • What do I want business ownership to change?
  • Can I build this around my job and responsibilities?
  • Does this opportunity fit my finances and available time?
  • Who would buy it?

Start with the Business Fit & Feasibility Guide.

It helps you clarify what you want to build and evaluate whether a particular opportunity makes sense for you.

Join the Business Lab


I am ready to build.

You have made the decision. Now you need to stop circling the idea and begin putting the pieces of the business in place.

Start with the 31-Day Business Startup Challenge.

Work through a structured series of daily actions covering validation, customers, positioning, legal and financial setup, marketing, operations, and launch preparation.

Gain Access to the Business Lab

31-Day Business Startup Challenge

The Business Funding Blueprint eBook

I need money for my business.

Before you search for a lender, grant, or investor, you need to understand how much money the business requires, what the money will be used for, and how the business could repay it.

Start with The Business Funding Blueprint.

Work through startup costs, working capital, financial projections, cash flow, funding options, lender expectations, business planning, and the pieces of a stronger funding package.

Ready to Join the Business Lab? Click Here


I need the business to work better.

You may be asking:

  • Where is unnecessary work accumulating?
  • What should be documented, delegated, systemized, or automated?
  • How can the business become less dependent on me?

Start with Work Less, Build Smart.

Identify repeatable work, simplify workflows, choose tools, build and test automations, and document systems the business can continue using.

Click Here to Become a Member of the Business Lab membership

Work Less, Build Smart

Renee Davis, founder of Backbone America

Why I built these products

I wanted to build a program people could put to work.

I have worked as an SBDC business advisor, teacher, entrepreneur, and Business Process Automation Engineer. I have helped people develop financial projections, research funding, evaluate business decisions, and turn complicated work into manageable steps.

These products bring business advising, teaching, entrepreneurship, financial planning, process improvement, and automation together. They are designed to help you make stronger decisions and complete useful work before mistakes become unnecessarily expensive.


The Business Lab keeps growing

New planning and funding resources are on the horizon.

Choosing Your Path to Business Ownership

Choosing Your Path to Business Ownership

Compare starting a business from scratch, buying an existing business, and investing in a franchise.

Examine the costs, control, speed, support, flexibility, risks, and operating responsibilities of each path before deciding which one fits you.

Coming to the Business Lab

Financial Projections Workbook

Financial Projections Workbook

Build a connected three-year financial model using the assumptions behind your own business.

The workbook covers startup and opening costs, sources and uses of funds, loans, revenue, expenses, receivables, payables, depreciation, profit and loss, cash flow, balance sheets, break-even analysis, and debt-service coverage.

Coming to the Business Lab

The Business Funding Blueprint Course

The Business Funding Blueprint Course

Estimate capital needs, build financial projections, create a business plan, evaluate funding options, and assemble the financial package lenders expect to review.

Members will use the Financial Projections Workbook throughout the course so the financial concepts remain connected to their own numbers.

Coming to the Business Lab

Active Business Lab members will receive access to these resources when they are added.


Everything currently included

Get over $800 in current business resources with one membership, including:

ResourceWhat It Helps You DoStandalone Value
Business Fit & Feasibility GuideEvaluate whether a business idea fits your goals, resources, market, and circumstances.$79
31-Day Business Startup ChallengePut the foundation of an operating business in place.$179
The Business Funding Blueprint eBookUnderstand the financial plan and prepare for funding.$39
Work Less, Build SmartSimplify, systemize, and automate repeatable work.$497
Business Clarity ToolkitDefine the business you want to build, who you will serve, and how you will deliver it.$39
And more…

Your membership includes access to all the current products and new Business Lab resources added while your membership remains active.


Choose how you want to join

Get access to the Business Lab.

Monthly Membership

$29 per month

Pay month to month and stay as long as the Business Lab continues to be useful to you.

Annual Membership

$299 per year

Twelve monthly payments would cost $348. Pay annually and save $49.

Get the annual membership for only $174 with Discount Code: First50BusinessLab

First 50 annual members: get your first year for $174.

For the first 50 annual members, the regular $299 annual membership is reduced to $174 for the first year.

Paying monthly for 12 months$348
Regular annual membership$299
First 50 annual-member price$174

That is $14.50 per month for your first year and $174 less than paying monthly for 12 months.

Use coupon code:

First50BusinessLab

The $125 promotional discount applies to the regular $299 annual membership for the first year. The coupon is available to the first 50 annual members. Once all 50 offers have been claimed, the code will no longer work.

Your membership is backed by a 30-day money-back guarantee. If the Business Lab is not the right fit, request a refund within the first 30 days.