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The Flaws of Using the Keystone Pricing Formula

By | 2018-06-02T20:40:07+00:00 February 9th, 2016|Grow Your Business, Startup Advice|

The Flaws of Using the Keystone Pricing Formula From time to time, I work with clients who struggle with coming up with an appropriate pricing formula. A common method I see them using sometimes is simply setting their retail price to be double their cost of goods, also known as the Keystone Pricing Formula. The Basic Formula [...]