pricing strategy

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The Importance of Pricing Strategies in Marketing

By |2018-06-02T20:18:13-07:00December 2nd, 2016|Business Loans|

The Importance of Pricing Strategies in Marketing Small businesses are vital to the US Economy. That's why small businesses are called the Backbone of the America. Even so, most small businesses with no employees average just $45,000 annually in revenue, more than half of these businesses generating $25,000 or less (Intuit, 2015). Keep in mind, this [...]

Keystone Pricing Formula – Is it Flawed?

By |2019-08-05T22:04:33-07:00February 9th, 2016|Grow Your Business, Startup Advice|

From time to time, I work with clients who struggle with coming up with an appropriate pricing formula. A common method I see them using sometimes is simply setting their retail price to be double their cost of goods, also known as the Keystone Pricing Formula. The Basic Keystone Pricing Formula Keystone pricing is quite easy to [...]