Keystone Pricing Formula – Is it Flawed?

By |2019-08-05T22:04:33-07:00February 9th, 2016|Grow Your Business, Startup Advice|

From time to time, I work with clients who struggle with coming up with an appropriate pricing formula. A common method I see them using sometimes is simply setting their retail price to be double their cost of goods, also known as the Keystone Pricing Formula. The Basic Keystone Pricing Formula Keystone pricing is quite easy to [...]