Don’t Let Your Business Idea Become a Money Pit

Build a business that works financially, operates efficiently, and fits within the life you actually want to live.

Ready to Start Building?

Get immediate access to Backbone America’s Business Lab: practical courses, books, tools, worksheets, and resources designed to help you make better decisions as you start, fund, build, and improve your business.

$29/month or $299/year

First 50 Annual Members: Save $125

Join annually for just $174 for your first year.

That’s $14.50 a month and 50% less than paying the regular monthly rate for 12 months.

Use coupon code:

First50BusinessLab

JOIN THE BUSINESS LAB →

30-day money-back guarantee


Start With What You Need Right Now

You don’t have to work through the Business Lab from beginning to end.

Maybe you’re still deciding what kind of business you want to build. Maybe you’ve chosen the business and you’re ready to get it started. Maybe funding is the problem in front of you. Or perhaps the business is already operating and you’re trying to make it run without everything depending on you.

Start there.

Use the course, tool, or resource that applies to what you’re working on now. As your business changes and the questions change with it, come back for the next thing.

Your membership currently includes 5 products, 17 modules, 102 lessons, and 6 resources.


What’s Inside the Business Lab Right Now

These aren’t hypothetical future resources. They’re available inside the Business Lab today.

Business Clarity Blueprint

Business Clarity Blueprint

$79 Standalone Value

Turn your business idea into something you can actually evaluate.

Work through what you want to build, who you want to serve, what you’re going to sell, how the business will make money, and whether the pieces make sense together.

Included with your membership


Business Fit and Feasibility Guide

Business Fit & Feasibility Guide

$39 Standalone Value

A promising business opportunity still has to make sense for the person who will actually own it.

Examine the opportunity against your goals, strengths, resources, finances, and the life you want to live before making a larger commitment.

Included with your membership


31-Day Business Startup Challenge

31-Day Business Startup Challenge

$179 Standalone Value

Move from thinking about starting a business to actually building one.

Follow a structured path through the practical work of turning your idea into an operating business, one manageable step at a time.

Included with your membership


The Business Funding Blueprint

The Business Funding Blueprint eBook

$39 Standalone Value

Work through the financial side of starting and funding a business.

Determine how much money you actually need, develop financial projections, evaluate funding options, understand what lenders look for, and prepare to pursue financing.

Included with your membership


Work Less Build Smart

Work Less, Build Smart

$497 Standalone Value

Look at how work actually moves through your business and find opportunities to make it work better.

Identify bottlenecks and repetitive work, improve your workflows, document processes, and decide what can be simplified, delegated, systemized, or automated.

This is one of the resources you may find yourself returning to as your business grows and new processes develop.

Included with your membership


$833 in Business Resources. Already Inside.

You don’t have to wait for the Business Lab to become valuable.

If purchased separately, the five products currently included would cost:

ResourceStandalone Price
Work Less, Build Smart$497
31-Day Business Startup Challenge$179
Business Clarity Blueprint$79
Business Fit & Feasibility Guide$39
The Business Funding Blueprint eBook$39
Total Current Value$833

Your Business Lab membership is $29/month or $299/year.

And the Lab is continuing to grow.

JOIN THE BUSINESS LAB →


What’s Coming Next

Your membership isn’t limited to the resources available on the day you join. I’m continuing to develop new Business Lab courses and tools, and active members will have access as they’re added.

Choosing Your Path to Business Ownership

Choosing Your Path to Business Ownership

Currently in Development

Starting from scratch is only one way to become a business owner.

This course explores three different paths: starting a new business, buying an existing business, and buying a franchise.

You’ll examine the costs, flexibility, control, risks, advantages, and tradeoffs of each so you can choose the path that makes sense for what you’re trying to accomplish.


Business Funding Blueprint Course

The Business Funding Blueprint Is Becoming a Course

Currently in Development

The Business Funding Blueprint eBook is already included with your membership.

Now I’m taking that material and turning it into a more interactive course so you can do more than read about the financial side of your business. You’ll be able to work through it.

The course will expand on the book with electronic resources such as:

  • Cash flow statements
  • Profit and loss statements
  • Balance sheets
  • Financial projection tools
  • Business assumption worksheets
  • Funding calculations
  • Loan and financing comparisons
  • Funding readiness resources

You’ll be able to work with your own numbers as you learn what they mean and how they fit together.


More Than a Collection of Courses

The Business Lab grew out of years of working with entrepreneurs and building businesses of my own.

As an SBDC business advisor, I worked with entrepreneurs on business planning, financial projections, funding research, financing decisions, and the practical questions that come with starting and growing a business.

My work with those clients contributed to more than $1.15 million in capital infusion.

I’ve also made expensive mistakes in my own businesses. I’ve paid for certified coaching programs and spent thousands on advertising that didn’t produce a positive return, followed ideas longer than I should have, changed direction, and rebuilt.

Today, my work as a business process automation engineer adds another perspective: looking at how work gets done and finding better ways to do it.

Those experiences shape what I build for the Business Lab.

I want to help you see the right things sooner.

That might mean recognizing a problem before you’ve invested thousands of dollars in it. Understanding your numbers before approaching a lender. Asking a better question before committing to an opportunity. Or seeing that a task you’ve been doing manually every week could be handled by a better process.

You still have to build your business.

But you shouldn’t have to learn every lesson the expensive way.


Choose How You Want to Join

Monthly Membership

$29/month

Pay month to month and stay as long as the Business Lab continues to be useful to you.

JOIN FOR $29/MONTH →

Annual Membership

$299/year

Pay once for the year and save $49 compared with twelve $29 monthly payments ($348).

That’s about $24.92/month when paid annually.

JOIN FOR $299/YEAR →


First 50 Annual Members: Save an Additional $125

For the first 50 annual members, I’m reducing the $299 annual membership to $174 for your first year.

Regular Annual Membership: $299

Your First Year: $174

That’s just $14.50 per month for your first year.

And compared with paying the regular $29 monthly rate:

Membership OptionFirst-Year Cost
Paying monthly for 12 months$348
Regular annual membership$299
First 50 annual member price$174

You save $174 compared with paying monthly.

That’s 50% of the regular monthly cost for an entire year.

Use coupon code:

First50BusinessLab

GET MY FIRST YEAR FOR $174 →

The coupon is available to the first 50 annual members. Once all 50 offers have been claimed, the code will no longer work.


Go Inside. Use It. Then Decide.

Your membership comes with a 30-day money-back guarantee.

That’s enough time to do more than click around and look at course titles.

Choose the resource that applies to something you’re actually working on. Start the course. Use a worksheet. Apply something to your business.

See whether the Business Lab helps you make a better decision, solve a problem, understand something you didn’t understand before, or make progress on something you’ve been trying to build.

If you decide within 30 days that the Business Lab isn’t useful to you, contact us and I’ll refund your membership.

You have 30 days to decide for yourself.


What Do You Want Business Ownership to Change in Your Life?

Maybe you want another source of income. Maybe you want to build something that belongs to you.

Maybe you eventually want to leave your job. Maybe you don’t.

Maybe you want more control over your time, the ability to work from anywhere, or a business that doesn’t require your constant attention to keep operating.

Your answer doesn’t have to look like anyone else’s.

Build the business that works for the life you actually want to live.

I’ll keep adding what I’ve learned as a business advisor, teacher, entrepreneur, and business process automation engineer to the Business Lab.

You bring the business you’re trying to build.

Let’s See What You Can Do With It.

Backbone America’s Business Lab

$29/month | $299/year

First 50 annual members: $174 for the first year

Use code First50BusinessLab

JOIN THE BUSINESS LAB →

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