Backbone America Business Services

I offer a blended coaching/consulting model. My core area is coaching. That is, I work with you on the areas most pressing to you. I’ll coach you through a self-discovery process to find solutions which coincide with your values and empower you to be your best.

On the consulting side, I have a wealth of information and resources I’ve accumulated over the years. At your request, I can take off my coaching hat from time to time and connect you with resources or services you think will benefit you most.

If you’re seeking a clearer understanding on what coaching is and isn’t or how it relates to other professional services, please read my article What is Coaching?

Not sure where to start? I welcome the opportunity to help you find a path that fits your style.

Company Branding

In most industries, consumers can get the products and services they want from a multitude of sources. Without a brand, you’re just as good as the next. I’ll coach you through discovering your company’s values, mission, and vision, as well as exploring your niche and target customers.

Business Planning

You have the business idea, but maybe your direction is vague. Or maybe you have no business idea, but are committed to running your own business. Wherever your starting point, I’ll work with you to find a direction that works for you.

Marketing Plan

It’s easy to get sucked into the one-size fits all marketing plan. However, your marketing plan is as unique as you and your company. I’ll help you develop a marketing plan based on the tasks which are most comfortable to you and maximize your strengths.


I won’t presume to know your reasons for taking up the entrepreneurship torch. What I do know is that we all have different values and often have external forces pushing us to step away from our values. When we step away from those core values, we experience a sense of dissonance and in many cases, don’t achieve the results we want. I want to help you reveal your core values, so can act in unison with them. By doing so, you will be able to live a balanced life, which is more satisfying and fulfilling.

Learn More About Our Coaching Services

Are you ready to get started on the nitty gritty paperwork, but need technical assistance? I have the background knowledge to walk you through.

Document Completion

Knowing which documents to complete to start a business can be a stumbling block. Not only will I help you determine which documents you need, I’ll also help you complete them.

Financial Projections

Are you in need of funding to start your business but don’t know where to start? I will help you develop a solid set of financial projects to show bankers or investors.

Funding Opportunities

It’s difficult take advantage of the opportunities, if you’re unaware they exist. I have worked with a variety of funding organizations to help my clients move their projects to the next stage. I’m also skilled in finding and researching local and regional funding programs. Let me help you find funding opportunities, so your business can have the best start possible.

Financial Analysis

Ever wonder how your competitors are doing so well? Allow me to analyze your financials and compare it across your industry. Having a thorough understanding of how your business is doing in comparison to competitors will help you close the financial gaps and increase your profitability.

Learn More About Our Business Start/Expansions Services

Let me help you connect with your customers online.

Website Design/Redesign

Businesses with websites are seen as more credible. If you’ve missed that section in your business plan or are showcasing an outdated look, now is the time to contact me. I can help!

Online Presence

Customers are looking for your business online. Will they find you or will they just find your competitors? Let me help you develop your online presence so your consumers find you when they need you.

Contact us about Web Design Services

Training and Workshops

I believe in empowering small businesses through the knowledge. Consider me for your training needs in the following areas:

  • Business Financial Performance
  • Business Planning
  • Microsoft Office
  • WordPress Management
  • Google Online Presence
Register for an Upcoming Workshops